Introduction
Muxu is a clothing company with a passion for designing gear for those enjoying daily bicycle rides.
Muxu is in London, where there is a growing tendency towards informal cycling aimed at protecting the environment. The company seeks to satisfy a growing market niche by designing comfortable and convenient clothing without leaving sophistication and style aside.
Always seeking innovative proposals, the company decided that the Internet is the ideal channel to get to the public and make their sales. However, they only had Facebook and Twitter profiles. The company wanted to bet on offering their products exclusively online in a more professional fashion; that is why they decided to trust in Brandlive’s vast international experience in developing digital channels.
Solution
After carrying out a detailed assessment on the client’s needs,
Brandlive decided to implement a tailor-made solution designed
specifically to create a modern and functional place for selling
cyclist gear.
With this objective in mind, Brandlive used several tools, including
the eCommerce platform Magento Community Edition, jQuery and
Geo-Location with CSS cross-browser. This platform has several
functionalities, such as the use of Facebook’s I like button and viral
marketing through users’ walls. This helps Muxu efficiently reach a great number of users across Europe
and the United States. Their products can now be displayed and sold
through the Web in a simple and direct way for customers. Although this
has been launched recently, numbers leave no space for doubt: the
amount of Muxu’s followers in social networks has increased
considerably and sales begin to rise substantially.
Finding a partner in ecommerce is one of the most important elements in launching a brand that hopes to sell online. Throughout the project, we were kept informed at every stage, consulted on changes, and towards the end of the project, fully trained on the Magento system, through Skype. We have been blown away by the design and its ease of use, clear images, and multi language support. We simply wouldn't have any hesitation in recommending Brandlive to anyone who is looking for a world class ecommerce partner to take their business online."
Pete Harrington
Co-Founder
Muxu.cc
